E-mail marketing
E-Mail Marketing
Email marketing solutions, design and execution of strategic email campaigns.
Emails in digital marketing
Establishing direct and personal contact
E-mail is over 50 years old and remains one of the most widely used modern forms of communication. E-mailing is more than ever one of the most effective digital tools for direct marketing.
Indeed, campaigns to send mailings or lettres d'information judiciously prepared newsletters are a very effective pillar of a well-researched marketing strategy.
Professional commercial e-mails
Not all emails have the same effectiveness
The marketing approach of sending electronic messages, useful e-mails or newsletters should not be confused with the mass sending of advertising messages. There is an important difference, because only e-mails broadcasting content relevant to the target group have a chance of being read by the recipient and arousing their interest.
Email marketing is usually part of a more global content marketing program: relevant content is strategically sent to different target groups through various distribution channels (website, social media, email, etc.).
From graphics of email to measure its effectiveness
Design, testing, shipping, evaluation. And we start again.
The objective of a professional emailing strategy is to increase sales and/or retain customers in the long term. Depending on the objective, the format and content of an e-mail differ significantly. We are not just advising our clients on the right choice of mailing tools, but we also design comprehensive email or newsletter solutions:
Professional e-mail
From graphic design to writing and choosing photos to optimizing conversions. We design emails that attract attention and encourage interaction.
Avoiding mistakes
Anti-spam filters, incorrect addresses, high rebound rate, breach of privacy legislation (GDPR): we help you avoid the most common mistakes when sending e-mails.
Measuring effectiveness
Based on an appropriate parameterization, we help you understand the main statistics such as the opening rate, the click rate and the conversion rate on the website, in order to make the most of them in your future campaigns.
Your needs
What you can expect from us
Whether it's a quarterly newsletter, regular mailings, or occasional promotional mailing, we ensure that our customers can effectively exploit email marketing.
Why choose us?
Service from A to . . .
From the graphic creation to the clear and understandable statistical report, we take care of everything.
Independence
Of course, your address list belongs to you. We will make complete tools available to you. They are independent of any platform and in line with the protection of private data.
Support
Our team is always at your side for strategic, design and technical issues.
